We proudly employ blind artisans who are trained in knotting and finishing Rakhis with unmatched precision and care. Their talent adds soul to our work, and their contribution is the pride of Aastha Rakhi.
Aastha Rakhi is proud to be a woman-led enterprise that supports rural women by providing employment, training, and financial independence through Rakhi-making.
Every year, we dedicate a special range of Rakhis to Indian Army personnel, sending thousands of handcrafted Rakhis to jawans posted at borders—reminding them that the nation remembers, respects, and ties a thread of gratitude to their wrists.
We incorporate eco-friendly materials and packaging wherever possible to reduce environmental impact.
We regularly conduct school activities to spread awareness about social responsibility and inclusivity, inspiring the next generation to make a difference.
To become India's most loved and responsible Rakhi brand, bringing families closer while uplifting lives through meaningful employment and ethical business.
Founded in 2000, Aastha Rakhi has completed 25 proud years of delivering joy to families across India and beyond. From traditional designs to innovative contemporary styles, our Rakhis speak of elegance, emotion, and excellence. We've built a legacy not just through our designs, but also through our values—commitment to quality, inclusivity, sustainability, and community welfare.
2025 marks a milestone—our 25th anniversary. It is not just a celebration of time, but of the countless smiles, bonds, and blessings we've been part of. We are thankful to our customers, partners, artisans, and supporters who have made Aastha Rakhi what it is today—a trusted name, a responsible business, and a family tradition.